Internationalisation Strategies Taken by Xerox, Ricoh and Canon Dissertation

Internationalization Strategies Taken by Xerox, Ricoh and Canon - Dissertation Example The case examination features the methodologies and procedures that these associations had taken in the Chinese office gadgets market to defeat the difficulties that it models for organizations bowed on internationalization in this setting with exceptionally impossible to miss attributes. Substance Internationalization Strategies Taken by Xerox, 1 Ricoh and Canon to Respond to Challenges 1 Presented By China's Emerging Market 1 Abstract 2 Contents 3 Section One 5 Introduction 5 Section Two 8 Writing Review 8 2.1 Internationalization Challenges 8 2.3.1 Local Market Disadvantages 8 2.3.2 Disproportionate Operating Costs and Denial of Benefits Accorded to Domestic Firms 9 2.3.3 Cultural Distance and Market Entry Modes 10 2.3.4 Political Bargaining and Positioning 12 2.3.5 Institutional Differences and Corruption 13 2.3.6 Local Density and WFOE Performance 13 2.3.7 Organizational Capabilities 14 2.3.3 Administrative Heritage 15 2.3.4 Organizational Structure 17 2.2 Internationalization Strategies 17 2.2.1 Exporting 19 2.2.2 International Licensing Agreements 19 2.2.3 International Joint Ventures and Strategic Alliances 20 2.2.4 Wholly-Owned Foreign Enterprise 21 2.4 Doing Business in China 22 2.5 The Global Office Electronics Industry 23 Section Three 25 Exploration Design 25 3.1 Case Study Approach 25 3.2 Data Collection 26 3.3 Framework for Analysis 26 Section Four 28 Case Studies 28 4.1 Short-Term Challenges 28 4.1.1 Cultural Distance and Organizational Capabilities 29 4.1.2 Political Bargaining and Positioning 32 4.2 Long-Term Challenges 34 4.2.1 Administrative Heritage 35 4.2.2 Organizational Structure 37 4.3 China Strategies of Office Electronics Firms 39 4.4 Discussion 41 4.4.1 Short-Term Challenges 43 4.4.2 Long-Term Challenges 43 4.4.3...The innovation for office hardware is firmly connected with interchanges, which was idealized in the US during the 1920s. Thereupon until the 1970s, the US was the legitimate world pioneer in this industry, after which industry authority moved to Western Europe. Going into the 1990s, Japan broke into the world monetary first class and built up strength over this industry, including all assembling exercises identified with gadgets. Presently the eventual fate of this industry is in China, the world’s most crowded country with 1.3 billion individuals and the pivot of Asia, which thusly includes 60 percent of the total populace. Office gadgets is a $88.8 billion industry worldwide starting at 2004 and as yet developing, with Xerox, Canon and Ricoh as the worldwide large three. The three are simply part of more than 600,000 worldwide endeavors, spoke to by around 800,000 auxiliaries, that push internationalization in the worldwide market (Lou, 2002). Out and out, Xerox, Canon and Ricoh represent exactly 28 percent of the worldwide market through activities in for the most part created nations. Such piece of the overall industry, huge however it might be, is demonstrating less and less secure as the workplace hardware industry in created markets gets soaked and packed (Datamonitor, 2005). For proceeded with suitability and long haul development, the organizations included need to turn their sights towards developing markets like China where future development openings lie. China is an especially alluring business sector, not just for its sheer size and modest work advantage.

Solutions to the Church Music Controversy Essay -- Music

Answers for the Church Music Controversy There are a wide range of approaches temples are taking to unravel the disputable issue of the utilization of instrumental backup to singing and contemporary methods of loving in houses of worship. Contemporary places of worship are empowering the utilization, though customary chapels are lecturing against the utilization and are instructing the individuals of their temples with what God and the Bible state about music. A few chapels that utilization instruments in their administrations are holding various administrations for various kinds of crowds, similar to one for the older that will utilize the more customary tunes and psalms, and afterward another for the adolescent, or separated, or the single individuals, or the wedded. At that point there are the individuals who state this ought not be something places of worship ought to try and be contending about, and that there are more awful things occurring in the congregation that ought to be centered around taking out. In the article, â€Å"Churches Use Hip-Hop to Draw Teens† of the Rockford Register Star, columnist Edith Webster composes from a meeting with serve Ralph Hawthorne, chief of Let’s Talk It Out; which was a piece of the ‘Summer Showcase 2003’ program in Rockford, Illinois, â€Å" ‘Summer Showcase 2003’ incorporates free food, giveaways, a manikin appear and an assortment of gospel music for the whole family, however the youngsters will no doubt be all into the gospel rap. ‘There is an age of individuals who are unreached,’ said serve Ralph Hawthorne,’ † and to legitimize his activities he asserts, â€Å" ‘To get the gospel out and to be important, we have to not change the message however perhaps change the method’ † (Webster). Accepting this is the means by which God needs His message to be instructed, I think there exists an enormous measure of wrong along these lines of think... ...Works Cited Deville, Nancy. Gospel Singing at Mass is Break from Tradition. The Tennessee [Nashville, TN] 24 Jul. 2003: M1. InfoTrac Custom Newspapers. TexShare. Mary and Jeff Bell Library, Texas A&M University-Corpus Christi. 29 Oct. 2003. Furr, Joe E. Working Around Tradition.17 Nov. 2003. Christian Homesite. 29 Oct. 2003 . Smith, James B. Rich Mullins His Life and Legacy: an Arrow Pointing to Heaven. Nashville: Broadman and Holman, 2000. Webster, Edith C. Holy places Use Hip-Hop to Draw Teens. Rockford Register Star 2 Aug. 2003: 6C. InfoTrac Custom Newspapers. TexShare. Mary and Jeff Bell Library, Texas A&M University-Corpus Christi. 29 Oct.2003. Zondervan Study Bible: New International Version. Terrific Rapids, MI: Zondervan, 1985, 1999, 2002.

Beverly lowry essays

Beverly lowry expositions Beverly Lowry, Her Dream of Dreams: The Rise and Triumph of Madam C. J. Walker, [New York: Alfred A Knopf, 2003], 481pp. Beverly Lowry, the creator of Her Dream of Dreams, experienced childhood in Greenville, Mississippi, yet was conceived in Memphis, Tennessee on August 10, 1938. Lowry is the writer of six books and two true to life books. Lowry is likewise the chief of the Creative Nonfiction Program at George Mason University. She right now dwells in Washington, D.C. Beverly Lowry got inspired by Madam C.J. Walkers story when she considered doing a novel approved by the domain of Alex Haley. Lowry reason for composing the book on Walker was to sift through Walkers daintily archived story and casing it into the bothering race relations of her day. The topic of this book is the life of Madam C.J. Walker. It examines her street to achievement in getting one of the primary ladies of any race to be a mogul. The verifiable period the book identifies with is the Age of Progressivism. Conceived Sarah Breedlove on December 10, 1867, Madam C.J. Walker grew up the offspring of liberated slaves, Owen and Minverva Breedlove, on a manor in Delta, Louisiana. Walker lost her folks at seven years old, and wedded just because at fourteen years old. At seventeen years old, Walker had her sole kid, Lelia. By the age of twenty she was a widow, yet wedded twice once more, the last being Charles Joseph Walker. Breedlove proceeded to embrace his name in 1906, later including the title Madam, which was custom for lady in business. Needing a superior life for her little girl, just as, herself, Madam C.J. Walker moved to St. Louis and proceeded with work in the clothing industry. With the cash she made, she sent Lelia to class to understand that training she never got. In the wake of laboring for a long time she got the opportunity to see her girl move on from secondary school and set off for college. Madam Walker guarantee to fortune, was incited by Walkers hair fall... <!

Aaron Douglas Essays - Harlem Renaissance, Aaron Douglas

Aaron Douglas Individuals may ask, what other than a tornado can come out of Kansas? Indeed, Aaron Douglas was conceived of May 26, 1899 in Topeka, Kansas. Aaron Douglas was a Spearheading Africanist craftsman who drove the route in utilizing African- situated symbolism in visual workmanship during the Harlem Renaissance of 1919-1929. His work has been credited as the impetus for the class joining topics in structure and style that avow the legitimacy of the dark cognizance and involvement with America. His folks were Aaron and Elizabeth Douglas. In 1922, he moved on from the University of Nebraska School of Fine Arts in Lincoln. Who believed that this man would ascend to meet W.E.B. Du Bois' 1921 test, requiring the changing hand and seeing eye of the craftsman to lead the way in the quest for the African American personality. However, following a time of educating craftsmanship in Kansas City, Missouri, Douglas moved to New York City's Harlem neighborhood in 1924 and started concentrating under German craftsman Winold Reiss. His guide debilitated Douglas' propensity for customary pragmatist painting and urged him to investigate African workmanship for plan components would communicate racial responsibility in his specialty. The youthful painter grasped the lessons of Reiss to build up a novel style fusing African-American and dark American topic. He before long had caught the consideration of the main dark researchers furthermore, activists. About the hour of his marriage on June 18, 1924, to Alta Sawyer, Douglas started to make representations for the periodicals. Early the accompanying year, one of his delineations showed up on the intro page of Opportunity magazine, which granted Douglas its first prize for drawing. Additionally, in 1925, Douglas' delineations were distributed in Alain Looke's overview of the Harlem Renaissance, The New Negro. Distributer Looke considered Douglas a spearheading Africanist, and that stamp of acclaim and endorsement for the craftsman impacted future students of history to portray Douglas as the dad of Black American craftsmanship. His popularity immediately spread past Harlem, and started to mount painting displays in Chicago and Nashville, among the various different urban communities, also, to paint wall paintings and authentic accounts deciphering dark history and racial pride. During the mid-1920's, Douglas was a significant artist for Emergency, Vanity Fair, Opportunity, Theater Arts Monthly, Fire and Harlem. In 1927, in the wake of representing a collection of refrain by dark writers, Caroling Dusk, Douglas finished a progression of artworks for writer James Weldon Johnson's book of sonnets, God's Trombones: Seven Negro Sermons in Verse. Douglas' pictures for the book were enlivened by Negro Spirituals, customs of Africans and dark history. The arrangement soon to became among the most celebrated of Douglas' work. It characterized figures with the language of Synthetic Cubism and acquired from the melodious style of Reiss and the types of African figure. Through his drawings for the arrangement, Douglas verged on imagining his own work of art style by this mix of components in his work. During this time, Douglas worked together with different artists. It was additionally his longing to catch the dark articulation through the utilization of paint. He invested a ton of energy watching supporters of region clubs in Harlem. Douglas said that the greater part of his works of art that were caught in these specific dance club were predominantly enlivened through music that was played. As indicated by Douglas, the hints of the music was heard all over and were made generally during the Harlem Renaissance by very much prepared specialists. Douglas' work was viewed by most pundits as a much needed refresher. His work represented geometric equations, circles, triangles, square shapes, and squares turned into the predominant structure themes for Douglas. It was in Douglas' arrangement of works of art considered God Trombones that Douglas initially communicated his responsibility using geometric shapes for Black craftsmen. The countenances and appendages in these arrangement of artworks are deliberately attracted to uncover African highlights and unmistakable Black stances. In God's Trombones, Douglas accomplished his dominance of hard-edge painting utilizing represented highlights and lines. Through his utilization of these things he had the option to enliven the firmness in the figures which represented Art Deco. In any case, not at all like the enhancing programs that exist in Art Deco, the vast majority of Douglas' work profited by the development that was affected by the rhythms of Art Nouveau. Every one of the artistic creations in the God's Trombone arrangement communicates the humanist worries of Douglas. For instance, in Judgment Day, one of the seven Negro lessons Douglas represented for James Weldon Johnson, he arranged to put accentuate on the positive appearance of Black force. In this artwork, Gabriel, who speaks to the lead celestial host, sounds the trumpet to stir

The Philosophy of Buddha Term Paper Example | Topics and Well Written Essays - 1250 words

The Philosophy of Buddha - Term Paper Example Buddha showed four fundamental facts to individuals: Dukkha, Samudaya, Nirodha, Maggo. Dukkha As indicated by Dukkha, â€Å"Birth is enduring, mature age is enduring, infection is enduring, demise is enduring, to be joined with the horrendous is enduring, to be isolated from the wonderful is enduring, not to get what one longs for is enduring, in short the five Aggregates of Attachment are enduring †. Samudaya Samudaya says that â€Å" it is the longing which leads from resurrection to resurrection joined by the desire of energy, which enchants now here now there; it is the hankering for arousing joys, for presence and for annihilation†. Nirodha Nirodha says that â€Å"It is the remainderless, all out obliteration of this very needing, its spurning, the loosening up, escaping, liberation from it.† Maggo It says that â€Å"It is the Noble Eightfold Path which comprises of right seeing, right considerations, right discourse, right activity, right job, right undertaking, right care, and right concentration† From the investigation of these four realities, we see that their goal is that individuals should initially comprehend these four facts, and afterward for all intents and purposes apply the information from their understandings to their lives so as to pick up satisfaction. Genuine bliss exists in oneself. These four certainties can be experienced by individuals in day by day life. Therefore Buddhism can be considered as a reasonable way of thinking. Buddha additionally gave the idea of Karma, as per which, a person’s activities in a single age choose his reality in next stage. ... h charms now here now there; it is the hankering for erotic delights (Kamatanha), for presence (Bhavatanha)7 and for demolition (Vibhavatanha). Nirodha Nirodha says that It is the remainderless, all out destruction of this very needing, its spurning, the loosening up, escaping, liberation from it. Maggo It says that It is the Noble Eightfold Path which comprises of right seeing, right musings, right discourse, right activity, right business, right undertaking, right care, and right focus 1 Bullen Leonard. Reasoning of Buddhism. 2007. V. Jayaram Buddha From the investigation of these four facts we see that their goal is that individuals should initially comprehend these four realities, and afterward for all intents and purposes apply the information from their understandings to their lives so as to pick up satisfaction. Genuine joy exists in oneself. These four facts can be experienced by individuals in day by day life. Accordingly Buddhism can be considered as a handy way of thinking. Buddha likewise gave the idea of Karma, as per which, an individual's activities in a single age choose his reality in next stage. There are various types of individuals on the planet. Some of them face challenges for the duration of their lives regardless of difficult work and some of them accomplish everything disregarding their sluggish mentality. Some are brought into the world with virtuous qualities and others with criminal inclinations. The inquiry emerges, why there is such an imbalance in world According to Buddhism this variety is because of our own karma, or as such, because of the aftereffect of our own activities. We ourselves are liable for our own activities and our condition of life. Five Orders of Buddhism Buddhism says that there are five requests (Niyamas) which follow up on the physical and mental

Top 10 Application Tips #2 Recommendation Letters COLUMBIA UNIVERSITY - SIPA Admissions Blog

Top 10 Application Tips #2 â€" Recommendation Letters COLUMBIA UNIVERSITY - SIPA Admissions Blog This is the second entry in our “Top 10? list to assist you with understanding the process of submitting your admission application to SIPA.   This entry is focused on many of the questions we receive regarding the submission of letters of recommendation. Question:   Can I submit more than three letters? Answer: No, we will only accept three letters of recommendation.   We wish to be fair to all applicants and thus hold everyone to the same standard. Question:   What is the ideal combination of recommendation letters? Answer: There is no real ideal combination, it really depends on the applicant; however let me elaborate a bit on the subject.   Recommendation letters should come from one of two sources: academic or professional. In other words, from individuals who have supervised you in the classroom or in the work place. “Work place” is a broad term. The work place could include internships, volunteer work, or paid full-time work. Sometimes unpaid work is much more in alignment with an applicant’s goals and if you are choosing to do something and not get paid for it, this shows a great deal of dedication and commitment. Since SIPA is a professional school it makes sense that we would like to see at least one professional letter of recommendation. The only combination we really do not recommend is three academic letters of recommendation. An applicant that submits three academic letters is basically telling us that there is no one from the professional world that can comment on their ability and qualifications for graduate school. Beyond this advice, any combination will do. If you have been out of school for several years, do not feel compelled to go back and get a letter of recommendation from a professor who did not really know you or that you have not been in contact with. We would much rather receive letters from those that know you and that you have been in contact with in some capacity. If you had fabulous relationships with a few professors two letters of recommendation from professors is fine. Question:   Do you have general advice concerning the content of the letters? Answer: Yes!   The best letters of recommendation go beyond addressing your character and include specific information on your potential to succeed in our program. This is best accomplished through specific examples. When you talk with those writing letters for you, please tell them to include examples of your competence. It is one thing to say that someone is smart and capable; it is another to provide solid examples of intelligence and ability in the work place or in the classroom. Be sure that you speak with those writing letters on your behalf and clarify this point. If you put yourself in my shoes, my job as the Director of Admission is to quantify your ability to do well in our program.   A letter that contains examples of work performed will better allow me to identify your ability and potential.   The Admissions Committee has to make tough calls (admission is a competition after all) and sometimes it can come down to the quality of the content contained in the recommendation letters. Question:   How can those submitting the letters submit them? Answer: When you start your online application you will be asked to enter the names and emails addresses of the three individuals you have chosen to submit letters on your behalf.   When you submit this information our system automatically sends the person an email with specific details on how to submit their letter. Our preference is that those submitting letters do so through our application site.   In the email that is sent, there are specific instructions for the recommender to follow.   They will visit a web site and upload a copy of the letter.   This is the fastest and most convenient way.   We are not into ceremony pretty letterhead and a wet signature are of no consequence in our decision making. When a letter is uploaded, it will be matched to your application and you will be able to see that it has been submitted.   Thus this method is also nice for you, because if your recommender submits the letter via the web site, you will know in real time (if you log into your application) if it has been received. Yes, recommenders can mail letters to us, but this slows the process down.   If a letter is delivered to our office we generally do not seek to match it to a file until after the deadline (January 5th) passes.   Thus there will be a little bit of tension on your part.   You will think, Have all of my letters arrived?   Unfortunately we cannot dedicate the time to tracking letters prior to the submission of an admission application.   If a letter is mailed, it can be sent to the following address: Office of Admissions and Financial Aid Columbia University SIPA 420 West 118th Street 4th Floor Room 408 New York, NY   10027 As far as to whom to address the letter to, it does not really matter.   Popular choices include The Admission Committee, To Whom it May Concern, or Matt Clemons. Question:   Should I wait to submit my application until all of the letters of recommendation have been received? Answer: No.   Applicants should not be concerned if an application is submitted before a letter or letters of recommendation have been received.   What ultimately matters is that both your application and the letters are submitted by the deadline of January 5th at midnight EST. So, do not worry if letters of recommendation have yet to be submitted when submitting your application, you may submit your application prior to letters of recommendation being received. Question:   What if a person wishes to write a letter in a language other than English?   Is this okay? Answer: Yes, it is okay if a person writes a letter in a language other than English, however that letter will need to be translated into English, and not by you.     Letters of recommendation are confidential and you cannot translate your own letter. If someone wishes to write a letter in another language, ask that they have the letter translated by either an employee they work with or a certified translator.   The person who translates the letter should include their name and email address so we can get in touch with him/her if necessary. ____________________ A final note is to encourage those submitting letters on your behalf to do so as early as possible.   An application that does not have all documents submitted by the deadline does not look professional.   We understand that the submission of letters of recommendation is beyond the control of applicants and we are willing to work with applicants when unusual circumstances lead to the late submission of letters, however we do take note when documents come in after the stated deadline.

Warnings Against Social Castes and Contentment in Brave New World - Literature Essay Samples

Every author has a purpose behind every piece they write; some sort of message or deeper meaning behind their work. Aldous Huxley’s purpose in writing Brave New World was most definitely a warning towards the possibilities of the future. The dystopian society within Brave New World showed a world dominated by technological advancements that sculpted society itself through a variety of means. Through Brave New World, Aldous Huxley warned against the dangers of social casting, the acceptance of comfort and contentment over true happiness, and the risks in these factors that technological advancements bring. One of the biggest themes within Brave New World is the presence of social castes and their effect on society. Society in Brave New World is broken up into five castes, each with different intelligence and societal roles. The highest caste, the Alphas, is the dominant class both in intelligence and status, and contains the leaders of society both through the government and in the various sciences. As the caste level becomes lower, the intelligence and positions of the people drop, gradually deteriorates into the lowest Epsilon class, which are moronic and forced into jobs of menial labor. Social casting like this is not something that is uncommon even in today’s society, although it is far more subtle in the real world. There are definite trends in the jobs performed by different people and their general intelligence levels. Those who are able to be properly educated can earn a college degree and are able to earn a significantly higher income overall, with a Bachelor’s degree earning an average of 1.65 times the income of a high school diploma, and Master’s degrees earning an average of nearly twice the amount (Baum, Ma Payea, 12). Differentials in income level due to education often lead to a separation between people and create an informal social casting in itself. However, the differences in social classes in today’s society aren’t something that is very concrete. Because of the lack of concrete social castes in today’s society, it’s relatively easy for anyone to get to a better position in life. Anyone can put enough effort into their life and find a way to become more successful than they currently are. This isn’t the case in Brave New World, however. The caste system is put into place before people are even born. Instead of people having children normally, all children are conceived and raised in a hatchery. This allows the people in charge of the hatchery to directly influence what conditions the unborn child is subjected to, as well as what genetics go into each child. Because of this, the government has direct control over what caste each person becomes, from the highly intelligent Alphas to the moronic Epsilons. While genetic engineering of this quality was little more than a theoretical concept when Huxley wrote Brave New World, it’s now relatively common, albeit not among humans. Many crops and livestock ha ve been genetically engineered to become resistant to diseases or to be able to provide more food, but similar treatments could easily be done among humans (Simmons). While ethical restraints have limited this only to help cure or prevent diseases, the possibility to use genetic engineering for powerful eugenic reasons is a real threat, and if the government were to gain the ability to implement a eugenics program of this scale, the caste system of Brave New World could very well become a reality. Another issue that Huxley warned us about through Brave New World is the acceptance of contentment and the over-valuing of comfort. Within the society of Brave New World, people are conditioned to shun away emotions entirely, the society is built upon never having to feel emotions such as anger, fear, and sadness, but at the same time, true happiness is something that is also frowned upon. Small propaganda phrases are pressured onto society from childhood, such as through the phrases â€Å"when the individual feels, the community reels,† and â€Å"everybody’s happy nowadays† (Huxley). To further condition negative emotions out of society, they are encouraged to take soma, a specially engineered drug that can easily overwrite negative emotions with feelings of comfort and euphoria. The use of soma is further encouraged through phrases such as â€Å"a gramme is always better than a damn,† â€Å"a gramme in time saves nine,† and â€Å"one cubic centim etre cures ten gloomy sentiments,† (Huxley). Through the use of soma, the society of Brave New World was ensured to eternally have comfort, and the basic contentment that comes with it, but never know the feelings of true happiness. Much like the people of Brave New World did, society today has a large tendency to strive for and value comfort in place of true happiness. Technological advancements are one of the leading causes for these changes in values, leading to a materialistic society that values whatever the most comfortable thing money can buy. It’s difficult to become truly happy, but relatively easy to become very comfortable. The problem with comfort is that the easier it is to attain, the more boring and mundane it becomes. Blogger Mariele Anastasia puts it bluntly yet concisely when she says â€Å"Comfort is defined by its mediocrity. If you are striving for happiness, you have risks to take: You risk being afraid, being hurt, being rejected, being wrong. You risk feeling the lowest lows. You may feel downright wretched. At least you’re feeling something† (Comfort vs. Happiness). These risks are things that many people are afraid to take, and as a result they settle on comfort in order to avoid these fears. Within Brave New World, soma acts as a barrier from these undesired emotions. Huxley further focuses these concepts of using comfort to mask negative emotions through the descriptions of soma by the Alpha caste members. â€Å"And if ever, by some unlucky chance, anything unpleasant should somehow happen, why, there’s always soma to give you a holiday from the facts. And there’s always soma to calm your anger, to reconcile you to your enemies, to make you patient and long-suffering. In the past you could only accomplish these things by making a great effort and after years of hard moral training. Now, you swallow two or three half-gramme tablets, and there you are. Anybody can be virtuous now. You can carry at least half your morality about in a bottle.† (Huxley) Hiding from negative emotions through comfort keeps society in a state of ignorant bliss, as no one who is comfortable has to experience true unhappiness. However, the lack of unhappiness is not the same as happiness, and without embracing the risks of negative emotions, true happiness can never be achieved. The desire to accept the highs with the lows and accept all emotions in their fullest extent is the biggest standout between those that are truly happy and those who are content and comfortable. Aldous Huxley stresses this concept through the conversations between Alpha caste members and the Savages, people who live outside of the established society and the policies that they set in place. â€Å"But I dont want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness, I want sin. In fact, said Mustapha Mond, youre claiming the right to be unhappy. All right then, said the Savage defiantly, Im claiming the right to be unhappy.† (Huxley). Through this quote, the Savage shows his desire for true happiness even though it means the risk of unhappiness at the same time. By accepting all of the realities and risks associated with true freedom and emotion, the Savage is able to enjoy all of the highs alongside the lows. Without a feeling of true misery or unhappiness to compare to, it’s impossible for one to truly experience happiness itself. While these issues pertaining to comfort blanking emotion may not seem like an actual societal problem, what really is dangerous about this is the apathetic nature that easy comfort brings to those who experience it. When one is continuously content and comfortable, they are easily manipulated into believing whatever is going on politically and socially is good for them, whether it actually is or not. This is a defining factor in the control the government has over society in Brave New World. Huxley further defines this through the following quote. â€Å"A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who do not have to be coerced, because they love their servitude.† The government-issued comfort through the use of soma and early-life conditioning makes society accepting of everything that happens to them and the state of everything in their world. While society today hasn’t gotten to a point of accepting everything the government does without question, the nature of technology keeps many people content with comfort alone. Devices like smartphones absorb the time and attention of many people, and other technological advancements such as the internet keep people distant from others. Psychologist Sherry Turkle has said â€Å"We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection† (15). The distancing of genuine human interaction further cuts down on the experience of true emotions, and further spirals society into the apathetic state of comfort that Huxley represented in Brave New World. While society appears to be a long way off from dissolving into the dystopia represented in Aldous Huxley’s Brave New World, the warnings he gave us should still be taken to heart. There have been much technological advancement in both genetic engineering and various comforting technologies, and these advancements are enough to make nearly everything Huxley warned us about a reality. If society isn’t careful, they could succumb to the apathetic outcomes of comfort and contentment, allowing the government to change enough to change the world we know into a brave new world. Works Cited Anastasia, Mariele. â€Å"Comfort vs. happiness.† marieleanastasia.wordpress.com. 12 May, 2013. Web. 12 Nov, 2014 Baum, Sandy, Jennifer Ma and Kathleen Payea. Education Pays 2013. College Board Web. 12 Nov, 2014. Huxley, Aldous. Brave new world. Ernst Klett Sprachen, 2007. Simmons, D. Genetic inequality: Human genetic engineering. Nature Education. 2008 Turkle, Sherry. Alone together: Why we expect more from technology and less from each other. Basic books, 2012.